Within critical and design thinking we look closely, we analyse, we observe and we see what can be improved. Critical thinking involves thinking factually, vertically, rationally and convergently. Design thinking involves speculation, thinking laterally, emotionally, subjectively and divergently. We focusing on these processes and taking them into our studio practice and applying them to our current projects.
For our first session, we did a few exercises to help us think outside of the box and recognise where we might be boxing ourselves in where it’s not necessary. The pictures above and below follow how we take instructions and box ourselves in rather than taking these instructions and seeing how far we can push them. For instance, we were asked to draw what a book looks like. I think we all drew a book that resembles the one above. However, books can be in any shape or form they’re not restrictive.
With the exercise below we were asked to design a book out of an A4 piece of paper, and by this time most of us had caught on to the fact that we can be quite expressive with the things that we create and that we create restrictions that aren’t there. So I based mine of a couple of things I’d seen before and made something I think could be quite interesting.
GF Smith wasn’t what I expected, I didn’t quite realise it be such a showroom. It was such an amazing display of the types of paper and services they provide, which also included a bit of their history and paper samples dating back to the late 18th century.
Our tour started off in the GF Smiths pop up shop, which was a result of the worlds favourite colour, Marr’s green, which is a type of jade/blue-green. Its a really beautiful colour that is becoming the 51st colour in the GF Smith colourplan paper collection. Colourplan paper is like cashmere, it’s so soft and vibrant, the pigments sit on top of the paper fibres to give the paper more vibrancy. Colourplan is also put through several tests to analyse it’s colour, texture, and robustness.
We were then shown what else GF Smith has to offer other than their paper. In the picture above you can see that they provide booking printing, there isn’t a huge variety of options they offer but what is available is absolutely beautiful. They have 3 different sizes A3, A4, A5, in a thick card like stock, gloss or matt, and a range of cover options. I’d say they’re more for your portfolio. They also have framing and larger format printing available.
Then we got a view of their exhibition space, in which they had some pieces that were made for the Hull City of Culture, they had 6 artists/designers use their paper to create sculptures in their respective styles. The gridded colour spectrum was made by Made Thought who do all of the current design work for GF Smith.
I managed to have a look at some of their archival pieces, a paper sample book from the 1960’s which had raw edges, which I found quite funny because today their samples are immaculate and clean. There were also a few images of what the offices looked like after they had been destroyed in both world wars. It was so cool to see these artifacts, although some of them may not be that old they tell a story of how GF Smith came to be where it is today those are the kind of stories I love to know.
We managed to visit Benwells printing company, to give us a look into the different types of printing methods out there. It was amazing, I knew of some of them like embossing/debossing and I could kind of guess what foil blocking was.
We had a tour of all the printing facilities and got to see how some of them were done, our first look was into foil blocking. It was explained that foil blocking is the process of putting a metal or foil-like texture onto the paper, this is done by heating a die and transferring the foil onto the paper. This was such a cool process to watch as I really had no clue how it was done, or even why it was done. Below is a picture of all the different coloured foils they have.
Next, we had a look at embossing and debossing which I thought would be a fairly straightforward process, in a sense it is but there’s just a lot to consider when doing it. For instance the type of paper and the weight of it, 270gsm was the paper they were demonstrating with which gave a good emboss. But with around 100gms you have to be careful as the paper may cockle in the process and leave it looking messy and if it’s too thick the emboss/deboss won’t be clear enough. You also have to consider the height/depth of the emboss/deboss if it’s too thick it might pierce the paper, so a shallow emboss leads to cleaner lines.
Then we got to see the lithograph in action, litho works by having each colour on separate plates and then coming together on a different roller which then imprints the image onto the paper or card. There is much more to it than that, but it’s quite complicated. They explained that this lithograph, in particular, has 14 rollers which are changed every 12 months. It uses Pantone colours which they can mix together to create other colours, or if its a special order they can have a colour mixed up for them. Another thing that was mentioned was that litho actually look over from letterpress as it gave much clearer edges and was more efficient.
In addition to having a look into Benwells printing processes, they allowed us to take a few samples. Which couldn’t have filled me with more joy. I managed to take samples from all the different techniques and a range of different colours too.
The Real Review is a publication initiated by the REAL Foundation (an architectural foundation) using analysis and inquiry the magazine evaluates what it means to live today. A collaboration between Jack self, the founder of the REAL foundation and the Real Reviews editor-in-chief, and OK-RM (Graphic designers).
The magazine itself was designed by OK-RM, the illustrations by Nishant Choksi, the typeface used is Gestalt, 118x260mm at its smallest, made with a thin coated paper at about 40gsm, and printed by PUSH print.
The magazine was designed with the user in mind, to be efficient, economical and readable. They recognised that magazines are often folded in half for ease and there for presents the magazine in a pre-folded format. With this in mind, they’ve numbered each quarter. Although I think the design is interesting and innovative, whilst reading the magazine I’ve come across some things I think that could be improved. For instance, when reading some of the articles and holding the magazine as seen below, when you’ve finished reading the left side you find yourself having to unnecessarily maneuver the magazine. But then this kind of works in their favour when it comes to the imagery as it creates these almost collaged creations.
Overall the shape may be annoying at first but as OK-RM predicted: “readers would create a unique relationship with.” I found a way that feels quite natural to read this magazine, so maybe it something you have to persevere with and if you get frustrated a the very beginning maybe the magazine wasn’t for you anyway.
As our first project is all about the printing process and the materials we use to print, we were set with the task to analyse a small booklet or magazine. We looked at who printed the publication, who designed it, what were the colours used, the type of binding etc.
We also focused on how the publication made us feel, what impact did the type of stock used on have on us, the way it was laid out, what was the intent with the publication, did it fulfill its intent.
The publication I decided to analyse was the Designers in Residence 2016 pamphlet from The Design Museum. It was perfect bound with a french fold that has a serrated edge so the user can slice the pages to reveal some beautiful illustrations. There were 18 folded pages which meant there were 38pp in total. The publication is 165x234mm in size. It was risographed and digitally printed on a fairly
The catelogue gave me quite an uplifting feeling, the weight of it wasn’t too heavy so it was straining to read, the colours were warm and inviting and encouraged me to pick up and read it. It’s also quite a fun catelogue with its interactive pages. It left me feeling light and enlightened.
I managed to cut out my stencil in a way that I was finally happy with although there isn’t much to it. I went with three of the most space age colours I could find, a dark jade, light sky blue and a deep orange. In doing my research on Space Age these were a few of the colours that kept popping up.
Sadly my prints didn’t come out the way I had hoped, the lines were probably too thin and as it was a stencil the paper kept moving about and closing the lines. The only pat that came out well was the green blocks, which are nice but on there own they don’t really speak to Space Age.
As we decide to move away from hand painted t-shirts and do screen printed t-shirts instead seeing as they would be more cost effective and take up less time to make. We did a few testers prints to present to accelerator. They came out so beautifully and clean, and they were so easy to make even thought the process can be a bit arduous. Here are a few pictures of the process. This helped us work out that it would take about an hour to 40 t-shirts.
We were set with the task to start a Kickstarter campaign for our Market Ready product, we as a group thought that it would be best to expand our brand if seeing as we need to raise money. We decided that we have tote bags as well as t-shirts as this would appeal to our target audience.
These are just a few notes that I made after we were introduced to the brief:
- A campaign last for 30 days
- Rewards are given for each donation £5-£100
- There need to be a video explaining your company and idea
- You want to put why people should care/donate to your company
- The most popular donation is £25
- You want to link to social media and possibly have a newsletter that goes out to each pledger
- Stickers/badges/card are a good reward fro small donations
- You want to keep the video short and sweet
There is a fair amount of continuity in the space age graphic layouts is crazy, pretty much all of the have a title or some text that inclines upwards, they also have a lot of spheres/moons/atoms in the background. There also very reminiscent of the 1960’s with the type choices
Below I’ve done a few layouts that sum up the space age, big titles, clear hierarchies.
I love experimenting in the letterpress room, because the outcomes are immediate and you can try so many different orientations/types. With this I had an idea of what I wanted to do going in, that I would focus on the incline of the text as that’s what I’d seen in a lot of Space Age graphic work, the text would look upwards as if to look into space.
I did a few sketches so I didn’t forget any of the ideas as they came to me, most of these I’m adding in patterns that’s just so I can get a feel of how I might want it to look eventually.
These are just a few examples of the prints I made, most of them came out modernist/bauhaus I think because of the colours I used. Which is why I finally did a yellow one.
For my pastiche I knew I wanted to focus on the way Sofia Clausse works and I knew I wanted to show I wanted to have clips of me doing similar patterns to her like the gif below.
This lead me to research her more and look into the notes that I made from her talk she did for the Hot House. This got me thinking that maybe I could map her journey, where she’s studied and where she lives now or at least have it represented as she mentioned that where she’s lived and her heritage have influenced her and grown her love for type.
After coming up with this I went start to filming and soon realised how much it was lacking and that ultimately the film has to be a maximum of 60 seconds and each shot wasn’t giving enough information. So I thought maybe to simplify it instead of making it more convoluted to just focus on why I liked her work, but this made me think that maybe the viewer would think it was my work and get confused.
This lead me to my final storyboard, in which I show a few clips of me representing Sofia have the world map show her journey and then layer on top text from the voice over. Ultimately I came full circle.
The final video caused a lot more problems than I had anticipated, a lot of the drawing I that I was doing weren’t coming out as I had imagined, they were either too blotchy or didn’t look anything like Sofia’s work. I also messed up with the positioning of the camera, so some of the drawing weren’t centred and that took ages to get right and even then a few of them aren’t quite right.
When I had finished filming and started editing it all together, it became apparent that it wasn’t going to be easy to have it under a minute. Many of the clips of me drawing were 2-5 minutes long. Therefore I needed to find a way to speed it up without it looking ridiculous.
This lead me to add some digital drawing over the top, as Sofia does like to dabble with digital type and shapes. After that I final managed to get it to a point where I was happy with the follow and how my voice over covered the content.
Designing the logo for the app was probably the easiest part. I knew that I wanted something food or restaurant themed, so started drawing napkins knives, forks, glasses, having the F and R involved. The knife and fork seemed like the best option, its simple yet effective.
I decided to use quite a thick outline for the design and have it fairly cartoony. Originally it was going to be grey which fitted in with the pastels and wouldn’t be so harsh as a black. However because the header background was dark blue you couldn’t see the grey, so I switched it to a light pink which fit with the type colour and background. It also fitted in with the restaurant that started this app (Rasa).
When it came to the design of the screen, I wanted to go a simple a possible. I don’t want to overwhelm the viewer.
So I started looking into typefaces that were easy to read, specifically on a screen.Colours that evoked certain feelings, like hope, happiness, calm etc. I settled on Helvetica as the typeface and yellow, orange, green and blue for the colours. Each colour representing a different activity.
I’m still wondering if I need to do more design wise, or if simplicity is my best bet.
Taking my placement images further, I managed to do a few mock ups of what the screen could look like. There are still a few things I need to figure out with the design. For example, I don’t think it looks nice/practical with centred text, I don’t know if having a horizontal screen is a good idea. Generally I need to find some kind of continuity between each screen.
A representative from GF Smith came in this week, she showed us loads of books that have used GF Smith paper in a variety of different ways. This really helped to kickstart what I want my book to look like.
It also gave me a good idea of what kind of cover to for, paperback or hardback. I came across this exhibition booklet that had been made with french folds and inside the french fold, there was printed text. It really captivated me because I had never seen anything like it, it made me realise that maybe I’ll do something similar for my portfolio. Have the majority of the images on the outer pages and the text inside the french fold. I know it’s going to be complicated but I at least want to give it a try.
After failing miserably to make a film about Ian Gabb, I moved on to someone who’s work I felt passionate about and someone who I aspired to be someday. I thought back to people who had made want to do some much work and be so creative and realise that after a Hothouse talk by Sofia Clausse I felt so inspired and motivated, and I felt it was clear I should do my film on her.
What really interested me about her was her ability to produce one thing after the other which is a way of working I really enjoy. She’s also obsessed by patterns and they’re something that she focused a lot on whilst at university, they’re also one of my favourite pieces of her work. This was definitely something I wanted to include because I want to show people why I like her as a designer.
For some reason, I found this stop-motion so difficult. I think, to begin with, my storyboards and ideas weren’t strong enough and needed more developing, but really I don’t think Ian Gabb is the right person to do my film on. I like his work, yet I’m not passionate about it, maybe that’s why I’m struggling to come up with ideas.
Also, I know I should have planned better and maybe use the letterpress room and then maybe I’d be happy with my outcome.
Here are just a few clips from the film.
I found this session a lot of, we just got to be really quick with our thought processes and have fun with our mediums. So we were designing the cover to out book, and just testing out things we could put on our covers.
We made out own patterns, drew fun illustrations that link to the ways we work and collated them together to see what kind of cover might look best.
Here are a few examples, I’m not happy with any of them so I really want to work on them because I know they have potential.
Unit Editions was started by Tony Brook and Adrian Shaughnessy, they are a publishing company.
As a company, they have such a clear style to the books that they publish, which I am really drawn too. Mostly because I love that kind of style, clean, great use of negative space and colour. But also because you can tell the thought that’s put into them and that they’ve really considered the author/content creator.
“If you’re going to sell books they need to have more than just content, they need to feel beautiful, they need to be objects of desire.” This quote from their talk I think encapsulates them, they truly understand good design and what a reader wants when reading a book.
Link to talk: https://vimeo.com/72907939
Images- taken from Unit Editions website.
I found Sofia Clausse such an inspiration! I’ve been following her Instagram for a while, purely because I enjoyed the way her work looked and the way she worked. But I didn’t really know her backstory.
Listening to her talk about the fact that she would do things, really physically and on her own time away from her RISD work. Inspired to want to make my own work aside from university projects. You can also tell with the work she does, that she’s so passionate, she’s doing what she loves and working with people that she enjoys. Which made me want to start work like that too.
By far one of the best people to receive a talk from, she gave us some of the best information ever.
I’ll just bullet point the things she said because she mentioned a lot of key things.
- Before the how the why. Know who you showing you portfolio to.
- Don’t have a confusing portfolio, make sure each image/piece is the right way and that each page leads nicely into the next.
- Don’t have a style as a Graphic Designer. Have a versatility in terms of thinking, have a lot of work that shows what kind of designer you want to be.
- If you want to be a certain thing have LOADS of it in your portfolio.
- Still, think in a specialist way, employers are lazy show them what you want to do.
- There is no limit/minimum to the number of pages you should put in. It all depends on of the purpose of the portfolio. Everyone will ask for something different.
- There is a huge difference between a uni portfolio and a professional portfolio. Universities want to see your development, employers want to see that you get it right everytime.
- You can have development as an extra, but don’t actually put it in.
- You want to have a bunch of work you believe in!
- Don’t put in work you hate doing.
- Don’t put work chronologically, put published work first.
- Nice to have print work, can be practical, good as a backup, cheaper.
- A3/A4 no bigger. Eyelets and use plastic leaves.
- Pay attention to the background of your work.
- Don’t overcrowd.
- Have a cross-platform digital portfolio, laptop presentations take longer than iPad.
- Be completely self-sufficient.
- Have a plan, minimum fuss, short amount of time, easy to use.
There was so much more said, but I think these are the key things to remember.
Kate Moross has such a cool style, it’s something I would love to be able to do, but sadly I’m more drawn to dull colours. She really goes for it with each typeface, editorial or advertisement. Her style defines her and I think most companies look for that in a freelancer/studio, you know what you’re getting and you can tailor that to whatever project/brief.
Feature image – Fused Magazine
Blog Images – Kate Moross website
I really liked this Hothouse talk, Kathrine Tudball had a really interesting story as to how she got to where she was and the kinds of projects she worked/works on. It even made me want to do branding, although I doubt that will actually happen.
She’s had such an interesting career going from, Johnson and Banks a rather reputable branding company to another just as reputable company Partners. With each company, she’s managed to work on some great projects, like rebranding the cystic fibrosis charity, a really clever idea for national rail construction board. She also does a lot of work for D&AD New Blood, which works to inspire young creatives.
Feature image: The Partners website.
Page image: Mine.
Today I managed to just focus on the discovery phase of the project, slightly dipping into my presentation for Tuesday. I was looking at the statistics of homelessness in London and England as a whole and other DOOH interactive campaigns.
I keep thinking of ideas, which is great but it’s been suggested to discover then define. So it’s been hard to keep reigning my brain in and not go too far into the design phase.
A few of the ideas I have had are: To have a touch pad where people can donate by card, however that’s already been done and it’s already been done for a homeless charity. Which I found so annoying because I thought that was a great idea.
To have a touch pad where people can donate by card, however, that’s already been done and it’s already been done for a homeless charity. Which I found so annoying because I thought that was a great idea.
Have a game or something similar that people can interact with, whilst creating awareness of homelessness. Then maybe mention how sad it is that to get their attention to a certain issue I had to use a game to do so.
Also, use DOOH to talk to homeless people. Make them feel like they are heard maybe have some kind of chat system. I’m not too sure what I might do with this though.
For the Engage brief, I decided to focus on Homelessness as my social change. I’ve volunteered previously for a homeless charity and it’s been something I’ve wanted to work on for a while. So I’m really happy to have found something that I’m truly passionate about.
So I started looking into previous homelessness campaigns. Looking specifically at what kind of messages they are sending out, the imagery, whether they actually use a homeless person, whether it’s just text or image and text.
There’s a wide range of campaigns out there, as you’d expect, however, some of them are really hard hitting. It makes me wonder whether I should do something quite harsh maybe even critical.
The other day I managed to go to my first Stack event, in which three people were being interviewed about their small publications. They were Liv Siddall who is the editor of Rough Trade magazine, Jack Self editor of Real Review and Steven Gregor, ex-editor of Gym Class Magazine.
It was really fascinating hearing them talk about how their magazines got started and where they were before. They also gave out some great advice. For instance, with indie magazines, there seems to be a certain standard that they have to be made from really nice stock, a certain number of pages, with beautiful illustrations and photographs from a selection of practitioners. There are these fictional rules. Liv mentioned this magazine called the Belville Pages, which was made by two guys in their house, they collected poetry from their favourite poets and printed them on a single piece of paper. Selling them for 30p each. Things can be simple and still beautiful.
A friend and I managed to talk to Liv after the talk, she had some really interesting things to say about finding what you want to do really simple and obvious but hearing it from someone who is in the industry made it so much clearer. She said to look back at your week or month and notice what you enjoyed doing at uni and what you didn’t enjoy and go from there. Do something you like.
It was a great experience to get to talk to people about their work and what’s best to do for yourself.
Although we were shown a very short clip for this weeks ‘Thought of the Week’, Vignelli said a lot. There is a sensitivity towards the space between letters, typography is really white and not black, typography is the space between the black.
Three very important points, and since watching this clip I’ve come to really understand Massimo Vignelli and I definitely agree with him.
I’m really excited about this new CIP brief, we have to “This project is a curation of your current work. You will be tasked with creating a professional ‘Artist/Portfolio Book’ that will showcase your Level 5 Studio and Industry Practice projects.”
Now although I find it quite a daunting task putting all my work in one place and trying to find some kind of continuity, I like the idea of laying it out and find what works best, pick the type and colours and stock.
We started of layout out our homework which was to comment on a video and bring in two typeface one that represented ourselves and one that represented the video. We walked around the class gaining an idea of people’s personal style and thought process which we rarely get to do, so it was really refreshing to get that insight.
We went on to look at book layouts and how to draw them out, to get more of an understanding as to what goes into designing a book.
Images were taken by me.
We got our new brief today, presented to us by Dan from Grand Visual.
Our new brief is to “Showcase the power of Google products fused with live data. The aim is to inspire social change in the local community, at relevant moments, locations and audience mindset.” To do this we have to use Digital Out Of Home, which is all kind so screens that are featured outside of the home.
One of our little workshops was to get into groups and to come up with as many things that we are passionate about and would like to change, no matter how big or small. We then presented them to the class, which helped us to get a wider view of the sorts of things we could inspire.
Our second talk of the day had to be one of the most interesting. As it delved into a part of the creative world I hadn’t considered. Whether you want to launch a company, have an idea, want to start a business or launch a product. There are loads of things to take in to consideration
When working for yourself you have to have passion, be able to promote yourself, be good at planning and know your finances.
When it comes to pricing, you need to think about your client. What do they value? Also what do your competitors charge? What are the industry norms? What makes you stand out? Most importantly get advice from someone who knows the industry better than you. Another thing to think about is if your ask to work for free, is project worth you while? Weigh up the project?
Furthermore, always have a contract. Whether its an email or an formal contract, make sure you both know the hours that are needed and when the deadline is.
There is also copyrighting your work, make sure to have all your ideas, sketchbooks, designs, even scribbles filed and dated. You cans sell an idea, but thats just a one time thing the buyer now has the idea and you can’t do anything about that. Yet there is also licensing, you can license your work to many people.
Another good tip mentioned was to never mix personal and business bank accounts, you’ll get confused as to where your money is coming from and how to balance the money.
In this talk by Emma Thatcher, she spoke about what crowdfunding is and why it’s a good resource.
She mentioned that most people use when they are just starting out, whether it’s to launch a product, publish a book, getting a project off the ground, funding and event or exhibition, or just setting up your own studio.
Kickstarter is the most popular way of crowdfunding, as its an all or nothing process. The donation process last for 30 days and you have have a minimum of £300 as your goal.
We then had s small talk from Chris Walker an Illustrator who use Kickstarter to help publish the book him and his friend had created. Kickstarter helped then start their own publishing company called Squirm and Learn and gave them the opportunity to publish two books.
Will Hudson, one of the creators of It’s Nice That came in to talk to us for Making a Living week.
He studied Graphic Design at Brighton University and it was there that he created a blog for a project called ‘It’s Nice That’. After university he became a junior designer at Third Eye Design, still doing his blog on the side. But there came a point where It’s Nice That was doing fairly well and he and Alex Bec decided to make it a full-time job.
After his talk, there was time for questions and he gave some great advice. Or at least I thought it was good.
For instance, if you want to work for a certain company rather than say I want to work for you. Ask them to see your work, or ask for advice/go fro coffee.
Luck = preparation + opportunity. Get into the habit of doing things.
Work hard and have a positive attitude.
Hire people you enjoy spending time with.
Lastly, work just within you comfort zone, being open and honest.
Handsome Frank is an Illustration Agency, which I didn’t even realise was a thing. It started with two friends on a pub wanting to change their career paths and has now become a huge success, as they represent over 40 artists.
They do more of the business side for the creatives that they represent. For instance, promoting the artists, doing their contracts, doing all the legal things, portfolio meetings, debt collecting.
It such a clever idea I think, and kind of obvious too as illustrators are most likely to freelance.
Today’s lesson was a carry on from the previous Friday, we used the images that we created last we and chose one to make a Riso print out of.
At the beginning, we looked at everyone’s building images that they had chosen and saw what had to be changed so that it could be Riso printed. We then went on to make the changes and do some research on what you have to do to images and text for the Riso printer. So the text and the image had to be on a separate page if you want them to be different colours, it also has to be a certain point size.
After these changes it’s was finally ready to print. You have to print the images out in black and white so that the Riso printer can pick up the contrast of the colours.
I decided to print the main image in this pinky/red colour and it came out so nicely. I was going to do blue for the type but decided on red again, which came out amazingly.
Today we mostly focused on what a Graphic User Interface (GUI) is, it’s a type of interface that lets it’s user interact with it to complete a goal. It turns out that a lot of things can be classified as a graphical user interface. Lightswitch, a turnstile, a cash machine, vending machine. We looked around the university and went out into the surrounding area to look for GUI’s and take pictures of them to put into a descriptive mood board, that explains a specific graphic user interface. We chose to focus on the Santander bikes.
So for my Map app, I have chosen to map the restaurants in London that my brother has taken me too. I am going to represent the restaurant through the food/dishes that we had. So I’ve started looking into food photography, such as Mowie Kay (http://www.mowiekay.com/) who has done a lot of projects for English supermarkets.
I’ve also looked and read this book called Food Player, thoroughly. This book presents you with so many companies and practitioners who have used food in unconventional ways. Another thing I looked into was other food apps and their colour palettes and the ways they represent food.
Although food photography is very cool and I would love to explore it more, realistically making and getting food for all the restaurant me and my brother have been to is a mammoth task so I want to look into other ways I could represent the food.
I found out about Russell Weekes last year and thought that his work was so fascinating, so to go to his talk was really cool.
He talked a lot about how he has done a variety of different work and enjoys not having a specific field. He put this down to his way of thinking the fact that he takes “something and changes the way you view it”, he “gives someone enough but doesn’t spell it out for them”
He gave a lot of really good advice too, to do personal work even when you’re doing jobs because your personal work can often show people something unexpected. Also that if you want to send something to a company send a physical thing, it’s more personal and more likely to get seen. Another thing he mentioned was if they don’t reply after you’ve sent something, send it again and again.
Tuesday was actually really fun, we were given the task of planning our morning into time slots of tasks that we had to get done. I’m rubbish as time management and getting things done in an allotted time, so this is something I’m definitely going to carry on in the future.
In the afternoon we got to grips with Adobe premiere using stock clips. We watch a video on different types on film cuts and then had to create our own short film from these stock clips only using a type of cut.
This was the video we watch on film cuts.
Our unique selling point:
- Each t-shirt is hand painted making it unique.
- It’s a one time thing so extremely exclusive
- 3 nature inspired t-shirts, 3 different designs
- Medium and large sizes.
- Designed by Charlotte and Sam
- We are aiming our t-shirts at students, particularly those that are creative.
- Also local artist who are looking to support small brands.
Simple stall set up: folded t-shirts laid out on bench 3 hanging at the back and 2 on the left and right hand side. Gives people the opportunity to see the designs and sizes before picking from the table.
This Friday’s lesson we went back to basics with typography. At the beginning we had a short presentation by Sara on typography rules and the things to do and not to do with type. We the went out into the surrounding area of the University and took pictures of building focusing on the grids the the hold and the grids that they make. We also took a few picture of grids inside the University.
After taking the pictures we moved on to Indesign and made grids on some of the images we had taken. From this we used some sample text and placed it within the grids making sure that it fit with the image and the grid itself. We created two documents per picture one just of the grid and the text and one of the image text and the grid.
Here is an example of one of the images with the sample text and grid. I stupidly did the grid in black at first, however I later changed it to white.
I was kind of dreading Friday’s because I felt like my ideas weren’t solid enough and didn’t really have any potential. However the night before I actually came up with the idea to base my app on the restaurants that my brother has taken me to.
On Friday we had a small group discussion about our ideas bouncing ideas bak and forth, then Ricardo sat down with us to chat about our ideas and see how we could really solidify them and give them potential. It was also really good to hear other peoples ideas, there is a wide range of potential in the class.
These are some of the things that I wrote down during the lesson and some of Ricardo’s feed back.
“The Kuleshov Effect is the single most important concept to editing, if not to filmmaking itself. ”
It’s the form of creating a montage of images/clips to convey a message to the view. There is an example below that best describes the effect.
Lev Kuleshov was a Russian filmmaker, who came up with the idea in 1921 to improve his films. “Kuleshov asked the question: what made cinema a distinct art, separate from photography, literature or theatre? He found that any form of art consists of two things, the material itself and the way in which the material is organized.”
“Kuleshov asked the question: what made cinema a distinct art, separate from photography, literature or theatre? He found that any form of art consists of two things, the material itself and the way in which the material is organized.”
La Jetee is a French science fiction film comprised of stills with sound to accompany it. It was created by Chris Maker in 1962 and tells the story of a post-nuclear war experiment in time travel. We were presented with the film as inspiration/an example for the exercise that we would do later that morning.
What is particularly clever about the construction of this film is that you really don’t feel like you’re missing out on movement. The images use are zoomed in on and zoomed out.
We were set to see two exhibitions at the Barbican, one by Bedwyr Williams called The Gulch. Which I think is one of the weirdest exhibitions I ever been to, the exhibition was filled with “surreal and theatrically staged scenes” each one being an installation of some sorts. You start of seeing these huge sand dunes that introduce you to this sea like set with a fire and the sound of waves.
It’s filled with some very weird things from a pair of singing shoes to a depressed hypnotist and a talking goat.
I recently started a Hothouse internship in the Letterpress studio, which I was so surprised and excited that I had even gotten the opportunity to be a part of.
On our first day, we got shown around the Letterpress room, I got to see equipment that I hadn’t last year which was interesting, like the book press which I think could be really cool to use. Also the big electrically powered press, which seemed very cool, it also allows you to do fairly big prints too.
We also got to have a go at using the metal type which I’ve only used once before so it was nice to explore it a bit more. Additionally, we were briefed on our first project.
Designing the logo was one of the easier parts of Market Ready, I looked into other t-shirt company logo’s and a lot of them were t-shirt based or based off of their name. So I tried doing the same, I did a few t-shirt logos but they were too rigid and I didn’t know where to put out name. So I tried dong something along the lines of dirty and came up with a splatter design which my whole team seemed to like and we went from there.
This is the final logo, we were told that our original logo was too scruffy and need some neatening and the our full name wasn’t legible.
I originally was really excited by this little project, the idea of picking different types of paper, in different weights and colours and thinking of an obscure printing method.
The papers I picked were a khadi mulberry at 25gsm, newsprint 50gsm, meadow grass paper 120gsm, hahnemuhle 130gsm, marlmarque 200gsm. But having spent my whole budget on nice paper I had to think of a cheap way to print that wasn’t digital and that I could easily do at home. So I decided to monoprint.
I created several versions, one using tape that was quite grided, however, the ink kept drying up before I had time to print. So I moved on to just painting the letters on the vinyl, but that kept coming out really blotchy and looked terrible.
From here I really didn’t know where to go, the method that I thought would be quite fun wasn’t giving me the results that I was looking for. So I was rapidly thinking of the printing methods that I could do with the things I already had at home, I came up with the idea of making a stamp out of card and pieces of foam. I created a pattern, as word proved to be too difficult, and started printing all over the pieces of paper.
After having fun experimenting with the stamp on each piece of paper, I remembered that I had to put these into a booklet in a presentable way. I settled on using bulldog clips to bind the pages, as it allowed me to look at the paper in its larger format. I considered a saddle stitch but that felt too permanent.
The booklet itself could have used a lot more attention and consideration, I realise that. But I decided to focus more of my time on experimenting with the paper itself, it’s definitely something I’ll take forward and make sure to focus on with the next booklet because I enjoy the assembling of the book, it’s just I could be more aware of how to do it and the best ways to do it.
Yesterday we were given the task to make a pattern that we would eventually screen print with the intention to use it as the back to out leaflet/poster. To start off I looked at space age patterns and it was coming up with really generic and basic patterns that although speak to space age I didn’t want to be so direct.
I see a lot of atom like patterns in conjunction with space age , so I thought I’d try and do something along those lines.
This is my final pattern, as we’re doing stencils I’m not going to do the whole thing but I wanted to print it like this to get an idea of where and where not to cut.