Dialogue Studio: Armin Hoffman

The first time I saw Hoffman’s work was just last week, but I found it very captivating. I thought that some looked very theatrical, which turns out to be their exact purpose.

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During the first Hot House talk, it was mentioned that black, red and white are the best colours for print. I think that’s so true and it’s definitely proven in Hoffman’s work it’s so effective, and really he just used all black with a bit of red and white.

He used Lithography to create his work, which is a method I don’t know much about. Yet it sounds pretty interesting, it’s the process of printing from a flat surface which is treated so that it repels the ink except where it is required for printing.

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All images are of Armin Hoffman’s work, not taken by me.

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