For the Engage brief, I decided to focus on Homelessness as my social change. I’ve volunteered previously for a homeless charity and it’s been something I’ve wanted to work on for a while. So I’m really happy to have found something that I’m truly passionate about.
So I started looking into previous homelessness campaigns. Looking specifically at what kind of messages they are sending out, the imagery, whether they actually use a homeless person, whether it’s just text or image and text.
There’s a wide range of campaigns out there, as you’d expect, however, some of them are really hard hitting. It makes me wonder whether I should do something quite harsh maybe even critical.