As we decide to move away from hand painted t-shirts and do screen printed t-shirts instead seeing as they would be more cost effective and take up less time to make. We did a few testers prints to present to accelerator. They came out so beautifully and clean, and they were so easy to make even thought the process can be a bit arduous. Here are a few pictures of the process. This helped us work out that it would take about an hour to 40 t-shirts.
We were set with the task to start a Kickstarter campaign for our Market Ready product, we as a group thought that it would be best to expand our brand if seeing as we need to raise money. We decided that we have tote bags as well as t-shirts as this would appeal to our target audience.
These are just a few notes that I made after we were introduced to the brief:
- A campaign last for 30 days
- Rewards are given for each donation £5-£100
- There need to be a video explaining your company and idea
- You want to put why people should care/donate to your company
- The most popular donation is £25
- You want to link to social media and possibly have a newsletter that goes out to each pledger
- Stickers/badges/card are a good reward fro small donations
- You want to keep the video short and sweet
For my pastiche I knew I wanted to focus on the way Sofia Clausse works and I knew I wanted to show I wanted to have clips of me doing similar patterns to her like the gif below.
This lead me to research her more and look into the notes that I made from her talk she did for the Hot House. This got me thinking that maybe I could map her journey, where she’s studied and where she lives now or at least have it represented as she mentioned that where she’s lived and her heritage have influenced her and grown her love for type.
After coming up with this I went start to filming and soon realised how much it was lacking and that ultimately the film has to be a maximum of 60 seconds and each shot wasn’t giving enough information. So I thought maybe to simplify it instead of making it more convoluted to just focus on why I liked her work, but this made me think that maybe the viewer would think it was my work and get confused.
This lead me to my final storyboard, in which I show a few clips of me representing Sofia have the world map show her journey and then layer on top text from the voice over. Ultimately I came full circle.
The final video caused a lot more problems than I had anticipated, a lot of the drawing I that I was doing weren’t coming out as I had imagined, they were either too blotchy or didn’t look anything like Sofia’s work. I also messed up with the positioning of the camera, so some of the drawing weren’t centred and that took ages to get right and even then a few of them aren’t quite right.
When I had finished filming and started editing it all together, it became apparent that it wasn’t going to be easy to have it under a minute. Many of the clips of me drawing were 2-5 minutes long. Therefore I needed to find a way to speed it up without it looking ridiculous.
This lead me to add some digital drawing over the top, as Sofia does like to dabble with digital type and shapes. After that I final managed to get it to a point where I was happy with the follow and how my voice over covered the content.
A representative from GF Smith came in this week, she showed us loads of books that have used GF Smith paper in a variety of different ways. This really helped to kickstart what I want my book to look like.
It also gave me a good idea of what kind of cover to for, paperback or hardback. I came across this exhibition booklet that had been made with french folds and inside the french fold, there was printed text. It really captivated me because I had never seen anything like it, it made me realise that maybe I’ll do something similar for my portfolio. Have the majority of the images on the outer pages and the text inside the french fold. I know it’s going to be complicated but I at least want to give it a try.
After failing miserably to make a film about Ian Gabb, I moved on to someone who’s work I felt passionate about and someone who I aspired to be someday. I thought back to people who had made want to do some much work and be so creative and realise that after a Hothouse talk by Sofia Clausse I felt so inspired and motivated, and I felt it was clear I should do my film on her.
What really interested me about her was her ability to produce one thing after the other which is a way of working I really enjoy. She’s also obsessed by patterns and they’re something that she focused a lot on whilst at university, they’re also one of my favourite pieces of her work. This was definitely something I wanted to include because I want to show people why I like her as a designer.
For some reason, I found this stop-motion so difficult. I think, to begin with, my storyboards and ideas weren’t strong enough and needed more developing, but really I don’t think Ian Gabb is the right person to do my film on. I like his work, yet I’m not passionate about it, maybe that’s why I’m struggling to come up with ideas.
Also, I know I should have planned better and maybe use the letterpress room and then maybe I’d be happy with my outcome.
Here are just a few clips from the film.
I found this session a lot of, we just got to be really quick with our thought processes and have fun with our mediums. So we were designing the cover to out book, and just testing out things we could put on our covers.
We made out own patterns, drew fun illustrations that link to the ways we work and collated them together to see what kind of cover might look best.
Here are a few examples, I’m not happy with any of them so I really want to work on them because I know they have potential.
Unit Editions was started by Tony Brook and Adrian Shaughnessy, they are a publishing company.
As a company, they have such a clear style to the books that they publish, which I am really drawn too. Mostly because I love that kind of style, clean, great use of negative space and colour. But also because you can tell the thought that’s put into them and that they’ve really considered the author/content creator.
“If you’re going to sell books they need to have more than just content, they need to feel beautiful, they need to be objects of desire.” This quote from their talk I think encapsulates them, they truly understand good design and what a reader wants when reading a book.
Link to talk: https://vimeo.com/72907939
Images- taken from Unit Editions website.
By far one of the best people to receive a talk from, she gave us some of the best information ever.
I’ll just bullet point the things she said because she mentioned a lot of key things.
- Before the how the why. Know who you showing you portfolio to.
- Don’t have a confusing portfolio, make sure each image/piece is the right way and that each page leads nicely into the next.
- Don’t have a style as a Graphic Designer. Have a versatility in terms of thinking, have a lot of work that shows what kind of designer you want to be.
- If you want to be a certain thing have LOADS of it in your portfolio.
- Still, think in a specialist way, employers are lazy show them what you want to do.
- There is no limit/minimum to the number of pages you should put in. It all depends on of the purpose of the portfolio. Everyone will ask for something different.
- There is a huge difference between a uni portfolio and a professional portfolio. Universities want to see your development, employers want to see that you get it right everytime.
- You can have development as an extra, but don’t actually put it in.
- You want to have a bunch of work you believe in!
- Don’t put in work you hate doing.
- Don’t put work chronologically, put published work first.
- Nice to have print work, can be practical, good as a backup, cheaper.
- A3/A4 no bigger. Eyelets and use plastic leaves.
- Pay attention to the background of your work.
- Don’t overcrowd.
- Have a cross-platform digital portfolio, laptop presentations take longer than iPad.
- Be completely self-sufficient.
- Have a plan, minimum fuss, short amount of time, easy to use.
There was so much more said, but I think these are the key things to remember.