Dialogue: discover then define

Today I managed to just focus on the discovery phase of the project, slightly dipping into my presentation for Tuesday. I was looking at the statistics of homelessness in London and England as a whole and other DOOH interactive campaigns.

I keep thinking of ideas, which is great but it’s been suggested to discover then define. So it’s been hard to keep reigning my brain in and not go too far into the design phase.

A few of the ideas I have had are: To have a touch pad where people can donate by card, however that’s already been done and it’s already been done for a homeless charity. Which I found so annoying because I thought that was a great idea.

To have a touch pad where people can donate by card, however, that’s already been done and it’s already been done for a homeless charity. Which I found so annoying because I thought that was a great idea.

Have a game or something similar that people can interact with, whilst creating awareness of homelessness. Then maybe mention how sad it is that to get their attention to a certain issue I had to use a game to do so.

Also, use DOOH to talk to homeless people. Make them feel like they are heard maybe have some kind of chat system. I’m not too sure what I might do with this though.

 

 

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Dialogue: Brief research

For the Engage brief, I decided to focus on Homelessness as my social change. I’ve volunteered previously for a homeless charity and it’s been something I’ve wanted to work on for a while. So I’m really happy to have found something that I’m truly passionate about.

So I started looking into previous homelessness campaigns. Looking specifically at what kind of messages they are sending out, the imagery, whether they actually use a homeless person, whether it’s just text or image and text.

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There’s a wide range of campaigns out there, as you’d expect, however, some of them are really hard hitting. It makes me wonder whether I should do something quite harsh maybe even critical.